'Baahubali: The Conclusion' Weekend Box Office Collection Is Epic, Crosses $65M In Three Days


The makers of Baahubali: The Conclusion are enjoying a windfall gain. Until now, any Indian film crossing $65 million in box-office earnings on the third day of its release was unthinkable, an almost impossible task. However, it looks as though the unthinkable has happened. In three days since its release on April 28, the giant commercial undertaking — Baahubali: The Conclusion — has earned $67 million worldwide, according to India Today.
Baahubali: The Beginning, the impressive first chunk, was built towards a literal cliffhanger, with Baahubali (“the one with strong arms”) played by Prabhas, embodying several legends for the price of one, knifed in the back by a trusted warrior (Kattappa) on the mountain. The Conclusion, another thunderous spectacle, rewinds back into this narrative in the first half, with quite some explaining to do on why Kattappa killed the eponymous hero. For almost two years, this question has generated frenzy that J.K. Rowling's Harry Potter books did few years ago. The sequel continues the story of warring royal cousins in an ancient mythical kingdom and again features South Indian stars Prabhas, Rana Daggubati, Sathya Raj, Tamannah and Anushka Shetty.
Receiving tremendous response
The producers and its distributors launched the epic on an unprecedented release in over 6500 screens in India and over 9000 screens across the world — the highest for an Indian film. The second instalment, released in Hindi, Telugu, Tamil and Malayalam, that received a thumbs up from critics as well as the audience is now all set to become India's all-time champion, beating the lifetime total of Baahubali: The Beginning ($76.6 million), Dangal ($81 million) and PK ($119 million). India Today projects Baahubali films together stand a chance to earn over $227 million worldwide.
If you thought The Beginning set new records for a Hindi-dubbed film, The Conclusion grossed over $18.1 million on the opening day, the highest-ever for a Hindi film. The $38 million production, which is pocket change by Hollywood standards, was already in profit before it was released as the producers recouped $75 million from the sale of theatrical and satellite rights.
The film is receiving a tremendous response. "Despite being a southern film, it is going houseful in various theatres in north India. On an average, the film has received 80-90% seat occupancy till now,” Delhi-based distributor Joginder Mahajan told IANS. 
In various cities of southern states of Andhra Pradesh and Telangana, the film is sold out for the next one week.
Milestone in storytelling
The critics and the public agree that The Beginning was an epic that generations will watch, appreciate and analyze, but with this sequel, a 175-minute visual feast, director S.S. Rajamouli sets a milestone in visual technique and storytelling. The biggest victory for the film is the VFX and the heart-thumping stunts engineered diligently by action choreographer Peter Hein.
In the UAE, Indian film industry’s second biggest overseas market, advance cinema bookings have clocked 120,000 admissions on the opening day, April 27. “This is historical and we have never witnessed something so big. Usually films starring Shah Rukh Khan, Aamir Khan or Salman Khan get around 50,000 or 60,000 admissions and this is double,” said distributor Ahmad Golchin from Phars Film to Gulf News. It’s also the first time that a local distributor in the UAE released a film simultaneously in four languages in over 180 screens.
At the North American box office, the film has made $10.1 million from a mere 450 theaters in the weekend, beating Emma Watson's new high-tech thriller The CircleThe Conclusion also got a run in 45 Imax venues, generating $1.8 million, which is a record again. It is the third Indian film after 2013's Dhoom 3 and 2014's Bang Bang! to get an Imax release. The franchise also has a spinoff animated series, Baahubali: The Lost Legends, which launched last week on Amazon Prime Video worldwide.
Baahubali has become a phenomenon, a brand and a cult classic, probably bigger than robust revenge saga Sholay (1975), whose extraordinary success has spawned many hundreds of spoofs and remakes. Years from now, filmmakers who dream big but shy away from taking that leap of faith will probably draw strength from the work of Rajamouli and his team.

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